Thanks to social media, brands can’t hide behind their logos anymore. These days, negative and positive brand experiences can be shared with millions of people in just seconds. Shoppers are no longer relying on glossy ads or incentives to make decisions; instead they are actively taking cues from their social networks for product and service recommendations. Below, we take a look at just how much influence social media has on consumers.
From Likes to Buys Infographic, Source: CouponCabin
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